Category: Lessons

Don’t Be Charlie Brown’s Teacher

Executive summary. If you are interested in communicating information to your audience, and you want your audience to absorb and remember what you’re saying, communicate effectively. Communicate using vocabulary, tempo, brevity, and body language that your client understands and wants. It’s not about you. It’s about them. They need to get […]

Top 10: Basic Business Etiquette

Executive Summary: Landing the work has enough challenges in meeting the scope, schedule, and cost requirements of the client. You’re defeating yourself if you can’t be polite and practice simple business etiquette. Low hanging fruit. If your client has been kind enough to consider doing business with you, don’t give […]